Privacy Policy
Your privacy matters to us. Learn how we collect, use, and protect your personal information.
Our Commitment to Your Privacy
At Serengeti Safaris (operated by Bush Lion Tours), we are committed to protecting your personal information and being transparent about how we use it. This Privacy Policy explains what data we collect, why we collect it, and how we keep it safe when you visit our website or book a safari with us.
Information We Collect
We collect information to provide better services to our guests. The types of information we collect include:
Information You Provide Directly
Full name and contact details (email, phone number)
Travel preferences, dietary requirements, and special requests
Passport details (for park permits and bookings)
Payment information (processed securely via third-party providers)
Messages and correspondence sent through our contact forms
Information Collected Automatically
IP address, browser type, and device information
Pages visited, time spent on site, and navigation patterns
Referring website or search terms used to find us
How We Use Your Information
We use the information we collect for the following purposes:
Respond to Inquiries
Answering your questions and providing safari quotes
Process Bookings
Managing reservations and safari arrangements
Send Updates
Safari confirmations, reminders, and travel tips
Improve Services
Analyzing trends to enhance your experience
Newsletter
Sending safari deals and updates (with consent)
Legal Compliance
Meeting regulatory and tax obligations
Data Security
We implement industry-standard security measures to protect your personal information:
SSL Encryption
All data transmitted over HTTPS
Secure Storage
Protected servers with access controls
Access Control
Limited staff access to personal data
While we take all reasonable precautions, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security of your data.
Your Rights
You have the following rights regarding your personal data:
Access
Request a copy of the data we hold about you
Correction
Update or correct inaccurate information
Deletion
Request removal of your personal data
Opt-Out
Unsubscribe from marketing communications
To exercise any of these rights, please contact us at info@bushliontours.com. We will respond to your request within 30 days.
Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes outlined in this policy. Booking records are kept for 5 years for tax and legal compliance purposes. Newsletter subscription data is retained until you unsubscribe. Analytics data is anonymized after 26 months.
Questions About Your Privacy?
If you have any questions about this Privacy Policy or how we handle your data, don't hesitate to reach out.